PALILLU
Palillu (a local colloquialism for toothpick) is a tavern brand that reclaims the essence of the traditional 'pincho' bar: the joy of eating with one’s hands and the value of local sourcing. The identity centers around the most humble yet iconic element of this culinary ritual: the toothpick.
The visual language explores the morphology of the toothpick through a bold cream and red palette. The typographic system is designed to mirror the brand’s soul: the extreme verticality of Action Cond (Commercial Type) evokes the elongated shape of the 'palillu', while ABC Favorit (Dinamo) provides a structural counterpoint, ensuring a balanced and contemporary aesthetic across all touchpoints.
- VISUAL IDENTITY
- VERBAL IDENTITY
- PACKAGING
Student Project